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In the brand pavilion of KWG, the color of red represents the direction and sincerity, and is rooted in the deep blood of non-public enterprises. The bright red network of "party building" has become a flag to promote market transformation, business development and service innovation. KWG has always insisted on "Leading with Party building and establishing life with high quality". How to let the power of the party really inject into the enterprise, plant the "fertile ground" for party building, and let the party building integrate into the daily work of the enterprise like spring rain. KWG Group has made the "KWG" sample of non-public enterprise party building.
■Chen Jun (center), Secretary of the Party General Branch of KWG Group. Yang Jingbo (left), Executive Director and Chief Financial Officer of KWG Living Group, member of the Party General Branch of KWG Group. And Li Shuangyou (right), Senior Manager of Supervision of KWG Group, member of the KWG Living Party Branch of KWG Group, were interviewed by the media.
Party building will work on the aspects of what enterprises, the masses, employees need. For KWG, making the party building work more practical and detailed is the concept and path to accelerate the enterprise's promotion.
"Party building is a development need and an endogenous demand. Party building culture and corporate culture promote each other, party building and operation management interact in both directions, which has become the 'thruster' and 'stabilizer' of the Group's development." Chen Jun, secretary of the Party General Branch of KWG Group, said, "Party building will work on the aspects of what enterprises, the masses, employees need".
KWG Group is a comprehensive and diversified group, involving strategic sectors such as property development, commercial development, light assets, cultural tourism, education and health. "How we can continuously serve owners and commercial tenants, parents and children well is a proposition that the group has been exploring and studying, which is also closely related to the spirit of the company itself." Chen Jun has said.
KWG Group summarizes its corporate spirit precisely in four words - "Heart, Action, Awakening, Believing". It is not only a slogan, but also regulations and a distinctive value orientation. In short, it means having faith in the heart, acting with power, staying awake and sharp, and keeping faith, confidence and promise.
Chen Jun believes that non-public party organizations should lead and empower the high-quality development of real estate enterprises with party building, which can be cut and deepened in 3 aspects: "First, we should focus on empowering the good social image of the enterprise. The entire real estate industry is demanding higher and higher standards, and party building to lead the entire enterprise to operate in compliance and legality and to show a good social image is an important role of party building within real estate enterprises. Secondly, we should focus on empowering corporate culture and internal cohesion, leading through party building to form a unique culture and cohesion, so that employees can breathe with the enterprise. Thirdly, we should focus on tackling difficulties and promoting projects. How to make the party organizations play a role in some key projects of the enterprise? Encourage party members to overcome difficulties and drive the project. These are the party building works of real estate enterprises need to think and focus on."
Party building leads the formation of penetrating management to create a healthy business environment
Talking about the "red mystery" of the party building leading the business environment, Li Shuangyou, member of the KWG Living Party Branch and Senior Manager of Supervision of KWG Group, gave four words: "Put it into practice".
"According to the concept of 'Party building leads the business environment', the Group has set up a special department - the Supervision Center, which plays the role of the main force of Party building and focuses on combining corporate culture, supervision culture and red culture up to form a penetrating compliance management through united supervision." Li Shuangyou said, "The proportion of Party members in our department is the highest in the whole group. Leveraging the power of party building, we have united real estate enterprises such as R&F, Aoyuan, Times and Fineland to create the 'Greater Bay Area Enterprise Supervision Alliance' to jointly escort the healthy development of real estate enterprises in the Bay Area."
In Li Shuangyou's view, party building leadership plays a very important role for the alliance. "Through the lubricating effect of the party organization, make the requirements of the party, the government, and the enterprises to form a large compliance concept, the enterprises will be able to adjust more quickly in place, creating a healthier business environment." Li Shuangyou said.
From the integration of party building to explore talent
Party members "Take the lead" in driving "others forward"
Employee loyalty is the driving force of enterprise development. In the enterprise, how to retain and manage the large number of employees, enhance the cohesion of the enterprise and employee vitality? KWG Group integrates "party building + cultural development" and "party building + talent cultivation", extending the tentacles of Party building to ever corner of the Group concretely and subtly.
Chen Jun told the reporter, "Among our senior executives, including the Group CEO and CFO, senior executives of the KWG Living, Urban Renewal, Health, Education and so on are all party members, which fully shows that KWG attaches great importance to the construction of the Party organization and highly recognizes the role of party members."
■Chen Jun, Secretary of the Party General Branch of KWG Group
Li Shuangyou also believes that party building has brought good results for talent team building. "In addition to the executive group, at the staff level, we advocate a positive cultural atmosphere, so that party employees play a pioneering role, and then guide a large number of outstanding employees who are actively approaching the party organization, so that 'party members lead' drives in 'others forward'." Li Shuangyou said.
In the process of talent cultivation, practical party building leads the way, giving the enterprise a clear direction. Within KWG, how to promote efficient completion of work under the premise of compliance and orderliness has become a "mandatory test" for outstanding employees.
"Some of the executives did not quite understand KWG's culture-based monitoring and service-based monitoring when they first joined, and some middle level management fellows even worried that the monitoring department would affect their business behavior. For example, when some new segments just started, there were some flaws in the operating behaviors from the perspective of compliance. The company had business goals, and there were 'pain' when we adjusted. But the people in charge finally understood after our communication and coordination, that the best 'treatment' for problems is to prevent when the problem preliminarily discovered. We use party building as an 'adhesive' to keep everyone's heart together and maintain consistency in the cognition of corporate culture and management behavior, so that everyone can be united and work in one place." Li Shuangyou said as an example.
Party building becomes a booster of enterprise development
Leading multiple segments to improve quality and efficiency
For non-public enterprises, good party building is bound to inject strong positive energy into the enterprise, and even become the key to solve hot issues and promote enterprise development. Urban renewal is an important way to develop the current urban stock and a golden track for the real estate industry. In the face of the diverse demands of the public, the rapid development of new economic models, and the imperfect urban functions, KWG has made efforts in continuous party building to successfully "enhance the quality and efficiency" of urban renewal projects.
"The work of urban renewal is inseparable from party building. How the villagers' demands are and how their interests can be reasonably arranged, these are the keys to the success of a project." Chen Jun said that the party organization of the KWG urban renewal group fully integrates the party building work with its own business, unites the party organizations of villages and streets, listens to the opinions and demands of the public together, and then proposes some ideas to solve the difficulties and problems of the public. "In Jishan Village or in Shuangsha Village, through in-depth and meticulous mass work, the villagers' signings were passed with absolutely high votes."
In addition to Party building as a breakthrough in urban renewal work, KWG's community work likewise allows Party building to power on the doorstep and happiness to be upgraded at home. In the view of Yang Jingbo, Executive Director and Chief Financial Officer of KWG Living Group, a member of KWG Group's General Party Branch, the core content of property management and party building is very similar, both are serving the public. "Our property management segment, KWG Living Group, was listed on the Hong Kong Stock Exchange last year, with more than 100 cities under management, over 1,300 projects, and over 130 million square meters under management. We set up party branches of property and party vanguard teams in each service area respectively, with each party branch playing a leading role in spearheading the work to effectively serve the owners and continuously improve their satisfaction and happiness index." Yang Jingbo said.
During the epidemic, besides organizing special teams on the front line of epidemic prevention and control, the Party branches of properties around the world also set up epidemic prevention and control teams with personnel from housekeeping, security and cleaning departments to protect community health and safety. Members and party members of Guangzhou's Runtong Party Branch led their staff to stick to their anti-epidemic posts for more than 100 days in the Guangdong Provincial People's Hospital, Guangzhou First People's Hospital, Guangzhou Eighth People's Hospital and other key epidemic prevention and control lines, and were awarded "Advanced Enterprise in Anti-epidemic" and "Most Beautiful Property Anti-epidemic Unit".
If you want to fly high, a pair of strong wings is needed. For non-public enterprises, party building work is the pair of wings. In the view of KWG, the party building work must be visible, tangible and carrier in order to achieve from "addition" to "integration" and reach the effect of 1+1>2.
Party building leads corporate culture, cultivates party members into excellent talents, cultivates excellent talents into party members, and makes party building work resonate with business management and mutual integration to promote high-quality development of the industry. This is the ambition of China's private enterprises, and where the great potential of China's economy lies.
■Drafting: He Lushi ■Photographer: Gong Jilin
