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    Guangdong Federation of Industry & Commerce "warm enterprise" action into KWG, to create a better business environment in the Bay Area
    12/16 . 2021

    For in-depth study and implement the spirit of the Sixth Plenary Session of the 19th Central Committee of CPC and the Central Economic Work Conference, implement the National Federation of Industry and Commerce and the Ministry of Justicet "Rule of Law for Private Enterprises Action Plan (2021-2025)" requirements. Solid promotion of "Five Associations and Five Preventions", further deepen legal services, and promote the construction of rule of law for private enterprises. On December 15, the provincial Federation of Industry and Commerce went to KWG Group to conduct research and carry out legal activities into enterprises.


    Chen Jishan - member of the party group and vice chairman of Guangdong Federation of Industry and Commerce, Shao Jianming - vice chairman of Guangdong Federation of Industry and Commerce and chairman of Highsun Group, Huang Daotao - director of economic science and technology and information department of Guangdong Federation of Industry and Commerce, Lu Jiemin - director of Guangdong Private Enterprise Complaint Center, Zhang Long - fourth-level officer of Guangdong Private Enterprise Complaint Center, Huang Qiao - secretary general of Guangdong Private Enterprise Chamber of Commerce and other leaders; Kong Jianmin, chairman of the board of directors of KWG Group, led Huang Yanping - Vice President of Finance and Capital of the Group, Chen Huaiyu - Vice President of Human Resources of the Group, Chen Jun - General Manager of Education Group, Chen Mao - General Manager of Health Group, Li Guijie - Chairman of Culture and Tourism Group, and Chen Huiru - Chief Brand Officer of the Group, and other executives attended the event.


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    Symposium of Guangdong Federation of Industry and Commerce to send the law into the enterprise


    The research team had discussions and exchanges with the principals and related management personnel of KWG to get an in-depth understanding of the current situation and problems of private enterprises' operation and development in the context of regular epidemic prevention and control, as well as their compliance management, standard system construction and participation in rural revitalization. The research team also presented law popularization materials to KWG, including "Introduction to Xi Jinping's Thought on Rule of Law", "Constitution", "Regulations on Optimizing the Business Environment", "Regulations on Protecting the Rights and Interests of Enterprises and Enterprise Operators in Guangdong Province" .


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    Federation of Industry and Commerce, Shao Jianming - vice chairman of Guangdong Federation of Industry and Commerce and chairman of Highsun Group, presented law promotion materials to Kong Jianmin, chairman of the board of KWG Group


    Chairman Chen Jishan affirmed the contribution of KWG Group to the economic and social development of Guangdong Province, and urged enterprises to strengthen political leadership, conscientiously study and implement the spirit of the Sixth Plenary Session of the 19th CPC Central Committee, closely liaise with the actual development of the industry and enterprises, always adhere to the leadership of the Party, listen to the Party, follow the Party, feel the Party's benevolence and fulfill their responsibilities.


    In particular, he mentioned that enterprises should pay attention to compliance management, cultivate legal and business literacy, cultivate compliance ability, establish compliance management system, and improve competitiveness in law-abiding operation and compliance management. To strengthen standard innovation, create higher level of enterprise standards, and strive to promote enterprise standards to become industry standards, national standards, and even international standards. We need to make progress while maintaining stability. We need to have a comprehensive and correct understanding of policies, make a keen and accurate analysis of the market, and strengthen our bottom-line thinking and risk awareness.


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    Chen Jishan - member of the party group and vice chairman of Guangdong Federation of Industry and Commerce, speaking at the meeting


    Chairman Kong Jianmin said, "Compliance management is an important standard of corporate governance ability, and also the strength of enterprises to achieve stable and long-term development. Enterprises should improve legal literacy, call for compliance management, establish compliance management system, improve risk prevention level in law-abiding operation and compliance management, and achieve high-quality development."


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    Mr. Kong Jianmin - Chairman of the Board of KWG Group, speaking at the meeting

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    "Party building leads enterprise development" is the top priority of the Group's work. The General Party Branch of KWG has been established for more than two years. At present, there are 23 party branches and 1,052 party members in China, among which management staff account for 30%. This reflects that the Group always adheres to leading the development of enterprise by Party building.


    "Party building leads enterprise development" is the top priority of the Group's work. The General Party Branch of KWG has been established for more than two years. At present, there are 23 party branches and 1,052 party members in China, among which management staff account for 30%. This reflects that the Group always adheres to leading the development of enterprise by Party building.


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    Explaining the Party Building System of KWG


    In recent years, KWG adheres to the guidance of the Party and strives to achieve the goal of providing shelter for people. At present, the Group has built more than 20,000 long-term rental apartments with three complete product lines - NOVUSCASA, RISCASA and PRIMCASA, which meet the needs of consumers from basic demand to improved demand. For example, NOVUSCASA is built around the needs of grassroots workers and fresh graduates, or set up in the factory areas, or to provide a place for college students who have just stepped into society. RISCASA, on the other hand, upgrades long-term rental services for urban white-collar workers.  KWG will continue to make efforts in the future to meet the above peoples pursuit of a better life.


    In 2021, city companies and subsidiaries under the CPC General Branch made important achievements in epidemic fighting and disaster relief, community care, public welfare and charity work. During the epidemic, KWG not only organized a  special team to fight the epidemic, but also set up a team of epidemic prevention and control personnel from housekeeping, security, cleaning and other departments from local property party branches to protect community health and safety. The members and party members of Runtong Party Branch in Guangzhou led the staffs to stick to the anti-epidemic positions in key epidemic prevention and control front lines such as Guangdong Provincial People's Hospital, Guangzhou First People's Hospital and Guangzhou Eighth People's Hospital for more than 100 days, and were awarded as "Advanced Anti-Epidemic Enterprise" and "The most beautiful Anti-epidemic Unit".


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    In the process of building enterprise sunshine culture, the party building leads the  enterprise to have a clear course.


    Chairman Chen Jishan said that enterprises should fulfill social responsibilities, promote entrepreneurship, actively contribute to rural revitalization, devote themselves to the welfare activities, practice the welfare spirit of "balancing justice and interets, putting justice first, unremitting self-improvement, and at its best", take the initiative to fulfill social responsibilities, be enthusiastic about people's well-being and promote common prosperity.


    In order to further build a responsible real estate enterprise, KWG Group has made use of its abundant resources to unite with various public welfare organizations to form a diversified model and platform for creating public welfare with multiple business forms and multiple groups participating in art. So that public welfare can reach people and organizations in actual need of help. At present, KWG has created a regular public welfare program and a public welfare brand IP "KWG Uart Space". Since its establishment in 2013, KWG has continued to pay attention to children's growth, art education and spiritual care.


    In 2021, KWG Group and Guangzhou Charity Association, and other organizations launched the KWG Uart Space's "Colorful Hat Love Action", set up a digital public welfare platform to raise funds to support sick children for the sub-project of Guangzhou Charity Association Ailei Action Project "Caring for Sick Children". The activity raised than 500 colorful hats full of artistic love. Online donation and sharing of colorful hats exceeded 370,000 times, and the direct fundraising reached nearly RMB 200,000.

     

    In addition, as a comprehensive urban operator, KWG continues to contribute to the development of urban civilization. KWG has built social public facilities such as Museum of Contemporary Art Jadeite and The Jadeite Library, to construct a diversified urban space and further improve the position of urban public culture construction. It is worth mentioning that, as country attaches great importance to the study of Chinese traditional culture and ancient characters, the Cultural Tourism Group has established the Yuwen Research Center which earnestly implements the national education policy, interprets the ancient Chinese culture through research activities, and carries forward the history of Chinese civilization.

     

    Chairman Kong Jianmin expressed his gratitude for the support and affirmation of the provincial Federation of Industry and Commerce. He stressed that in the future, under the guidance of Guangdong Federation of Industry and Commerce, KWG will make more practices and attempts in fulfilling its corporate social responsibility and achieve high-quality development on the track of standardization.

     

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