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2021 is the 100th anniversary of the founding of the Communist Party of China, the opening year of the 14th Five Year Plan, and the first year of China's new journey to build a comprehensive socialist modern country.
According to the 14th Five-Year Plan, innovation is at the core of China's modernization, and China insists on innovation-driven development to create new advantages in development. At the same time, China also actively promotes the goal of "carbon peak" and "carbon neutral".
In this context, KWG recently released 2020 Corporate Sustainability Report, showcasing the Group's diversified and technology-enabled innovative layout, as well as the sustainable development of its talent strategy, comprehensive promoting "green construction", "green office" and "green public welfare", and contributing to low-carbon China and sustainable development.
Asset light and heavy enabling digitalization to start the second curve
In the face of the new market environment, KWG continues to synergistically develop diversified businesses and expand business boundaries. Up to now, KWG has transformed from a single sales-oriented real estate development to a management service output complex, and from a single heavy asset to a parallel transformation of light and heavy assets, with business layout involving property development, light asset, education, culture and tourism, health, diversified businesses helping corporate development.
With the wave of digitalization rolling in, KWG as an integrated urban operator, is constantly seeking internal management changes and innovation drives to boost the digital transformation of the enterprise.
In February 2019, KWG signed an agreement with international technology giant IBM to build a world-class SAP system. After 16 months, the company formed a comprehensive SAP system that integrates 10 important areas such as procurement, planning, cost, finance and marketing, completing the transformation from a traditional enterprise to a digital enterprise. In addition, the company has successively launched the membership management platform, SAP financial shared operation management system, and KWG intelligent customer service platform, etc., with a strong "digital skeleton" for business development continued to empower.
Management culture to create a characteristic talent development system
Since the inception in 1995, KWG has used its vibrant cultural influence to attract like-minded and talented people to join.
In the process of corporate culture development and integration, KWG has built a cultural system with characteristics from four levels: "spiritual culture, behavioral culture, visual culture and institutional culture", and is committed to creating a "belonging, interesting and warm" corporate culture for employees, which not only provides spiritual leadership for the enterprise to achieve leapfrog development, but also provides chances for employees' personal development.
The new employee handbook "KWG Way" designed from the perspective of young people, the new "KWG" culture communication platform that is in line with the trend of the new era, and the industry's first educational and entertaining KWG player simulation sandbox, KWG has made the corporate culture visible and tangible through innovation, making every KWG person an important part of the corporate culture.
KWG always upholds the employer mission of "people-oriented", takes the bringing in and cultivation of talents as an important strategic support for the sustainable development of the company, recruits talents with an open concept, and gradually establishes the characteristic talent development system of "strong inventory, fine cultivation and application".
Currently, KWG is focusing its resources on building three major talent development brands, KWG Top Plan, KWG Power Plan and KWG New Force Plan, to fully activate the combat power of individuals and teams, and to continuously export core talents who are "responsible and competent" for the future.
With its excellent performance in employer brand building, KWG was awarded the 2021 Forbes China - Best Employer and 2021 Forbes China - Sustainable Employer of the Year, becoming the only company in the real estate industry to win both awards, marking the company's recognition by international authorities in corporate management and sustainable development of talents.
Green operation and social responsibility
In 2020, The Investment Association of China and Green Ranking jointly released the list of "2020 Green Credit of China Real Estate Enterprises Top 50", KWG ranked 32nd.
In terms of project planning, KWG's products are actively moving towards "green construction", with hundreds of developments across the country achieving standardized energy efficiency. In terms of building material supply and post-processing, the company has established a standard system for energy saving and emission reduction, with 80 certified green building projects and 49 projects in the process of certification by the end of 2020.
In terms of internal operation, the company advocates green office work, energy saving and emission reduction: for example, it is stipulated that the air-conditioning temperature of the office in summer shall not be lower than 26℃, and LED energy-saving light sources are used in the building and underground garage. At the same time, the company has also formed a good green culture of saving paper internally through online approval, paperless meetings, and advocating double-sided paper use.
It is because of KWG's relentless pursuit of sustainable development that the company has been awarded the 4th place in the ranking of FORTUNE China Top 500 and the 5th place in the ranking of China Comprehensive Real Estate Company Top 10. Nowadays, the real estate industry is undergoing delicacy, intelligence and digital reshaping, and KWG will continue to enhance its sustainable development capability by means of technology empowerment and collaborative co-creation, actively fulfill its social responsibility, and realize its own high-quality development while creating a closed loop of better urban life.
